The growth of a start-up requires a lot of effort. Part of the transformation to a scale-up is the expansion of the team. Often the team of a start-up is small and the people who work there fulfil multiple roles. Efficient and effective for the initial phase. At a certain moment it is time for a professionalization. The right people in the right place. Each of them has his or her own specialty.
Online Payment Platform has also grown rapidly in recent years. In order to ensure that this is done in the right direction, we have engaged and found good people. Quite a challenge in an overstrained (tech) market. Still, we managed to grow from a close-knit team to almost 30 young professionals in the space of 9 months - consisting of developent masters, support toppers, marketing gurus and sales tigers. Since many start-ups face the same challenge, we are happy to share our story.
As soon as there is a need for a large and specialist influx of new talent, it is nice if someone keeps the focus on this and is able to work in a professional way. Online Payment Platform has hired a corporate recruiter. This corporate recruiter understands what kind of company we are and what kind of talent is a perfect match. Especially with rapid growth, it is important to focus on the match in order to prevent the corporate culture from being put under pressure by the influx of new people.
An example of being present at events where the target group is walking around is Laracon. Since our codecrunchers work with Laravel, Laracon is the place to be! We were therefore sponsor of the exhibition floor and main sponsor of the afterparty.
And while you're at it, make sure you have a cool attention grabber!
In addition, we understand how important education is. A participation in company days at universities of applied sciences and universities is a logical consequence of this. But by offering guest lectures/workshops and internships, we also invest in emerging talents.
Every year we organise Platform Day. A day full of inspiration for platforms and marketplaces. Of course, this also shows who we want to be as an Online Payment Platform and recruitment benefits from this.
We would also like to give the people who are not present at such events the opportunity to become acquainted with Online Payment Platform. By actively sharing content on LinkedIn, Facebook and other social media channels, we tell our story. Advertising in Google is even possible. And by sharing the vacancy on other channels, a specific target group is addressed. For example, Quora is a channel for higher-end professionals, Dribbble for designers and UX'ers and Stackoverflow for developers.
Our focus is on LinkedIn. After all, this is the place where young professionals are looking for a new challenge. We approach contacts by means of a personal message (we are allergic to bulk mails). But also by giving a look behind the scenes, one can get a good picture of our company. Especially the company video - made especially for recruitment purposes - is very suitable for this purpose and contributes to this goal:
When someone is curious about who we are and what we do, in many cases they will land on our website. This website is completely upgraded and always up to date. A complete overview of the vacancies can be found here, but you can also find an impression of the atmosphere here.
Search for the cultural match
As far as we are concerned, the key take away is: it is more important to attract people who match the current team in terms of personality, style and dedication than that they exactly meet the (hard) skills. These can be learned. Speaking from experience, we have already hired a person who excelled in terms of skills, but didn't fit in the team. In the beginning they seem to speed you up, but in the long run it turns out to be a delay. Geniuses can slow you down. If the cooperation proves to be unsuccessful, this is almost always due to a cultural mismatch. And where it went well... there was a real culture match!
The only way to empathize with people and businesses is to experience it. That is why we believe in a corporate recruiter instead of an external recruiter. And that is why we are so transparent about our corporate culture. In this way, every applicant knows in advance which pleasant and close-knit team he or she will end up in.
And it turns out.... It works! After all, no one has ever left on their own and we are of course proud of that.
Will you grow with us?